eBay was once an eclectic wonderland, a place to uncover treasures that fueled people’s passions. The refreshed brand system is rooted in colorful, expressive visuals that evoke a sense of discovery and excitement, tailored to appeal to diverse interests. Through a vivid palette, playful typography, and dynamic layouts, the new identity reinforces eBay as the go-to destination for unique finds. Every brand element—from imagery to iconography—reflects eBay’s promise: if it’s something you want, something you’re passionate about, or something that truly reflects you, eBay is the place for it. Because, at its core, eBay believes everyone has a "thing."
